Why heyFinance was built

Money is the leading cause of conflicts and even divorce in relationships. In 2024, there were 700k divorces across the EU according to Eurostat.

Several studies have cited financial conflicts to be responsible for 20-40% of all divorces. That is approximately 140-280k divorces in 2024 across the EU alone. This does not yet factor in the unmarried couples or the married ones who are not divorced but still have financial conflicts.

As a team of couples ourselves, this challenge is very close to home. Our goal is to build the best solution for couples to align on money. We have an app that helps couples plan their spending together, track their financial goals, and organize their personal spending separate from their joint spending using our Mine/Yours/Ours model.

We also organize couples money dates, to help couples have conversations about money in a structured way, without judgement.

Here's a review from one of our customers: "One of the features we appreciate most is the transparency it creates. We can both see our shared expenses, which has reduced misunderstandings and helped us have healthier conversations about money."

And this is why heyFinance was built.