What's new? December 2025

This is the first edition of what's new on heyFinance. If you didn't know about us before this time, you don't have to worry. I'm keeping you in mind as I write, so the updates also make sense to you.

December was one of those months where a lot of things happened—not in terms of literal numbers, like 1, 2, 3, but in terms of "big decisions". Let's unpack them together.

We took a stand!

That sounds a bit dramatic right? Haha. But, we did! We decided to focus on just couples.

heyFinance was, and is being built based on how my wife and I plan our finances. We use it ourselves, and as mentioned on the home page, "we're the first and most important customers".

So, rather than trying to get everyone in—individuals, couples, freelancers, and small businesses—we decided to focus only on couples.

I spoke to our very active users about the new vision, and surprisingly, they all welcomed it. Then we pivoted!

We made the platform simpler and personalised

heyFinance revolves around our transactions, which connects accounts, budgets, goals, debts and receivables. But depending on the season you are in life, you might not really need all 5.

For example, you might not be paying any debts or expecting any money right now. Then great, just turn off debts & receivables. Simple!

We also made it possible to customize the overview page. You decide what is important for you to see once you login to your account.

The beautiful thing is that this is on a personal level. That is, with our household account with my wife, I can choose how I want the platform to look like for me, and my wife can decide hers. Is that not cool?

I went back on a big decision

On the 29th November 2025, I announced that we were making the platform free to use. Even told the customer we had to stop paying and cancelled the subscription. This was actually a valid decision at the time from my point of view, as I didn't have the proper mindset to customer acquisition, and only measured success using a metric of "getting the next customer", and I didn't like it.

However, after thinking through the plans for heyFinance for the new year over the holidays, it became obvious that I had to work on my approach, rather than take out pricing. And this also helps us continuously maintain and improve the platform.

I spoke to our paying customer once again, and he was happy to resume the subscription. Thank goodness! Afterwards, I announced to the rest of our users that I was bringing back pricing.

Other things include

• To solidify the couples positioning, owner has been added to accounts, budgets, goals, debts and receivables. You can now filter by Mine, Yours, Shared, and All.
• A public roadmap has been added to the platform where you can see what is being worked on, what is coming, add product requests, and upvote product requests added by other customers that you agree with.

Yeah, that was a month for us.

What's coming next

Now, we look forward to a new year, and these are some updates you can look forward to:

Referral program

A couple of new users in December selected that they heard about us from a friend or colleague. That was the highlight of the month for us. Referring us to a friend or colleague meant that amongst other things, we were doing some things right! Thank you very much for this!

Because of this, we're working on a referral program, so that we do not just tell you "thank you" alone anymore, but can also reward you one way or the other. More details coming soon.

Improve the Report page

When I did the January edition of "money date" with my wife, on checking the report page for 2025, we noticed some things could be added to make it better. Additions like budget summaries throughout the year, how much was added towards various financial goals, and how much debt was paid over the course of the year.

So, you can expect some improvements here.

Audit logs for couples

For couples, heyFinance is about financial transparency. For this to work properly, we'll be introducing audit logs to see who did what. For example, X updated the budget, Y imported transactions etc.

This wraps up this edition of "What's new on heyFinance". You can let us know of any additional product requests through the dashboard.

We're excited about what has been done and what is to come, as we continue on this journey together.

Once again, I wish you a beautiful year, and see you next time.